Markup Calculator
Calculate selling price from cost and markup, or calculate markup from cost and selling price. See profit, equivalent margin and total values in one simple calculator.
Calculate Selling Price
Enter your cost price and markup percentage to calculate the required selling price.
Markup & Pricing Summary
Review selling price, markup, margin and profit results.
Enter your values and calculate.
Targets are before discount and round upward to the next cent. Discounted unit prices and order totals round to two decimals; total profit is total revenue minus total cost. A zero selling price has no defined margin; zero cost has no defined markup (N/A).
Currency is a label only, with no conversion. Gross profit excludes taxes, fees and overhead unless included in your cost.
Selling Price = Cost Price × (1 + Markup %)
Markup and margin use different calculation bases
Markup is based on cost price, while profit margin is based on selling price.
Markup
Markup shows how much profit is added to cost as a percentage of cost price.
Profit ÷ Cost × 100Profit Margin
Margin shows profit as a percentage of the final selling price.
Profit ÷ Selling Price × 100Cost USD 100 with a 50% markup
A 50% markup on a USD 100 cost produces a selling price of USD 150.
Selling Price: USD 150 • Profit: USD 50 • Markup: 50% • Margin: 33.33%
How different markup percentages affect selling price
Markup is added to the cost price. As markup increases, both the selling price and the equivalent profit margin increase, but markup and margin percentages are not equal.
25% Markup
USD 100 cost → USD 125 selling price
Equivalent margin: 20%50% Markup
USD 100 cost → USD 150 selling price
Equivalent margin: 33.33%75% Markup
USD 100 cost → USD 175 selling price
Equivalent margin: 42.86%100% Markup
USD 100 cost → USD 200 selling price
Equivalent margin: 50%Example: A 100% markup doubles the cost price, but the resulting profit margin is 50% because margin is calculated against the final selling price rather than the original cost.
Calculate markup in four simple steps
Use either cost and markup percentage or cost and selling price.
Enter the cost price for one unit.
Calculate selling price or calculate markup.
DIXANI calculates markup, margin and profit.
Use the result to support your pricing decision.
Common mistakes when using markup for pricing
Markup is straightforward to calculate, but incorrect cost values or assumptions can produce a selling price that does not deliver the profitability you expect.
Confusing Markup with Margin
Markup is calculated from cost, while profit margin is calculated from selling price. A 50% markup therefore produces a 33.33% margin, not a 50% margin.
Leaving Costs Out
Using only the supplier price may understate the real product cost. Freight, packaging, duties, commissions and other relevant direct costs may also need to be considered.
Using the Same Markup for Every Product
Different products can have different handling costs, competition, demand and pricing requirements. One markup percentage may not be appropriate for every item.
Ignoring Discounts and Fees
Discounts reduce the actual selling price, while transaction or marketplace fees can reduce the amount retained from a sale. Consider their effect when reviewing profitability.
Useful for product and service pricing
Use the calculator for straightforward pricing decisions where cost and selling price are known.
Retail Businesses
Calculate selling prices from product cost and markup.
E-commerce Sellers
Check markup and equivalent profit margin before pricing products.
Small Businesses
Understand profitability without spreadsheet formulas.
Service Businesses
Calculate markup where cost and selling price are known.
Markup Calculator — Frequently Asked Questions
How do I calculate markup?
Subtract cost price from selling price, divide the profit by cost price and multiply by 100.
How do I calculate selling price from markup?
Multiply the cost price by one plus the markup percentage expressed as a decimal. For example, a 50% markup uses Cost × 1.50.
Is 50% markup the same as 50% profit margin?
No. A 50% markup produces a 33.33% margin when the selling price is calculated from cost.
Can markup be negative?
Yes. If selling price is below cost, the result represents a negative markup and a loss.
Does quantity change the markup percentage?
No. Quantity changes total revenue, total cost and total profit, but not the per-unit markup percentage.